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What happened to radio station 94.1 FM Wilmington?

Si Cantwell

Q. What happened to radio station 94.1 The Beach WLSG in Wilmington. Their 1340 AM channel is off the air and their 94.1 FM channel is now Mexican (a big change from beach music they used to play). Was the station sold? It was owned by WSME 97.1 in Jacksonville and what is the format there?

A. The stations have been sold to Norsan Media.

Here’s a statement from the company, dated Jan. 18:

Charlotte, NC – Norsan Media acquires W231CL-FM (94.1 FM) and WLSG-AM (1340 AM) in Wilmington,

NC to address a growing need by the Hispanic population in the area.

The announcement was made by Norsan Media’s CEO, Norberto Sanchez, “With the acquisition of these

new properties, we will be able to have coverage in the Wilmington, Masonboro, Leland, and Kings

Grants areas where there is a substantial growth of Hispanics. This will allow us to offer the same

exceptional service we are proud to provide our audience in our current footprint; we are definitely very

excited to join the Wilmington community.” Norsan Media’s main goal is to serve the Hispanic

community in its footprint as well as to give a voice to organizations that serve it, creating a positive

impact on the development of the Latino community.

La Raza 94.1FM/1340AM will be the 24th radio station owned and operated by Norsan Media in the

Southeast. They also own and operate 3 TV stations, 3 printed publications, and digital media outlets in

North Carolina, South Carolina, and Florida.

Norsan Media’s holding company, NORSAN, was founded in 1987 by Mexico native, Norberto Sanchez.

He continues to serve as CEO and Chairman of the company. NORSAN currently owns and operates 17

restaurants including Frontera Mex-Mex Grill, Luciano’s Ristorante Italiano, Pampas Steakhouse, the 1818

Club and Frankie’s the Steakhouse. It also owns Prime Meats, a USDA meat processing and distribution

company that provides high-quality meats to restaurants and grocery stores on the Eastern Coast of the

US. In 2004, Norsan launched Norsan Media, a Spanish multimedia company in the Southeast providing

media platforms through its radio stations, television stations, digital media, and events.

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