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Why are Fuzzy Peach locations closing (Porters Neck, Hampstead, etc.)?

Paul Stephen

Fuzzy Peach hit the self-serve frozen yogurt trend right on time in 2010 and at one point swelled to a 17-location chain that sold for $830,000 in 2014. Today, the brand lists eight locations on its website — the vast majority in coastal North Carolina communities with one outlier in Zeeland, Michigan.

The retraction of locations certainly isn’t unique to Fuzzy Peach. The trade publication Nation’s Restaurant News reported on an industry-wide shift as early as December 2015. By that point, independent shops and small chains were being purchased by larger conglomerates — although an oversupply of stores that sprouted up during the sector’s early days ensured many closings would follow. The industry remains a robust one, with market research firm TechNavio projecting a compound annual growth rate of 20.49 percent in the period from 2016-2020.

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