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What was that pizza place in Wrightsville Beach in the 1960s?

Gail Calloway

Q. Back in the late ’60s, possibly early ’70s, there was a miniature golf course just to the right of the King Neptune restaurant. Across the street was a pizza restaurant that constantly showed cartoons starring a cat, I believe. Anyway, I have been racking my brain trying to recall the name of that restaurant. Can you stop my insanity!?

A. The Wrightsville Beach of the late 1960’s was very different from today. The winter off-season was slow paced and laid back. Rent was very cheap, so many of the residents were students from UNCW and Cape Fear Community College.

Robert’s Grocery was across the street from where it is now in the area of the Neptune.

In 1969 Alphie’s Pizza Parlor was where Robert’s is now. There were a few small eateries at the beach at this time, but Alphie’s was one of the first of its kind and was considered by some to be “the place to go.”

The restaurant was popular with families, young folks, students, and those looking for a reasonable meal with a cold beer. According to Paul Clays an employee during that time, the placed served a lot of military, hippies, families, and students.

There were lots of late-night fights there. Clays’ tenure was cut short in 1970 when one older woman complained about his hair being too long. So, after pretty much running the place and serving more than 1,000 pizzas he was fired because he refused to cut his hair.

Alphie’s held on for a bit longer but was gone by the mid-1970s.

Do you have any memories of Alphie’s? Please share them in the Comments section below.


What was the name of the 1940s restaurant on Front Street that had great spaghetti?

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