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Why do local TV stations show ads for chain restaurants that aren’t in Wilmington?

Photo courtesy of The Ledger in Lakeland, Fla.

Q. When I’m watching TV, why do local channels show commercials for Popeye’s Chicken and Denny’s restaurants if there isn’t any in Wilmington? Are there any plans to bring these two to the Wilmington area?

A. A customer service associate from Denny’s, Maria Lanzetti, said the company is advertising to tourists in the area.

“We sometimes advertise in markets that do not have a Denny’s restaurant to remind our guests that we are available to serve them on their trip,” he said. “We currently do not have any plans on opening a Denny’s near your area.”

A representative from Popeye’s was unavailable for comment.

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Mark

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