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How does ILM determine which new flights to add?

Ken Little
StarNews
Airport sign

A sign directing traffic to Wilmington International Airport. (StarNews file photo)

At Wilmington International Airport, “We determine target non-stop destinations by passenger utilization,” said Jon Rosborough, airport director.

“As part of our air service development program, we routinely procure data from the Federal Aviation Administration that identifies the destinations that our passengers fly to out of ILM. We then focus on our top 10 destinations and determine which ones afford the best opportunity to attract an air carrier’s interest in providing non-stop service to that destination,” he said.

ILM routinely meets with a variety of air carriers, including existing carriers, and presents statistical data that supports proposals for new air service “that is in the best interest of the airline and our community,” Rosborough said.

ILM’s two newest non-stop destinations, Washington, D.C., and Chicago, rank fifth and sixth in the ILM customer top 10 destination markets, he said.

ILM currently provides non-stop service to six of the top 10 customer destinations: New York, Orlando, Philadelphia, Atlanta, Washington, D.C., and Chicago, Rosborough said.

“We will continue to focus on our remaining top 10 markets where we have one-stop service, to ascertain if we can justify that it makes good business sense for an airline to provide non-stop service to one or more of those markets as well,” he said.

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