Want to ask a question? Click here

“Album rock” station 99.3 ZURF FM plays no commercials. How do they keep the lights on?

Ken Little
StarNews

WZRF-FM, a nonprofit community low power FM station, broadcasts at 99.3 on the dial.

“We do not do any kind of marketing at all, because we feel it is not necessary.

We are doing quite well with ‘word of mouth’ by our listeners!’” an email response to reader questions said.

The station can’t sell commercials of any kind “due to the very strict rules imposed by the (Federal Communications Commission),” according to the email.

“We will be offering underwriting announcements in accordance with the rules very soon this year,” it said.

According to its Facebook page, WZRF is “now the only HD-FM Vinyl Album Rock FM station in the entire area.”

The radio station is operated by Neptune Radio Inc., with a mailing address in Wilmington, according to www.fcc.gov, which designates the station as ZURF-LP. The “LP” stands for low power.

The station has “a strong listener base here in the Wilmington/Wrightsville Beach area, as well as the Barrier Island beaches to the north and south of our antenna site,” according to the WZRF Facebook page, which also says the station signed on the air for the first time on Dec. 3, 2017.

The station’s transmitter power output is 100 watts. Its signal is broadcast using a non-directional antenna, according to the FCC.

John D. Jeter is listed in FCC documents as the station’s president and chief engineer, as of Nov. 21, 2017.

User-contributed question by:
Anonymous

Got a comment about this post or know more about the answer? Click here to let us know!


Bookmark and Share

X
Ask a question
X

Ask a question

If you’re looking for answers about living in coastal North Carolina, you’ve come to the right place. If we don’t have the answer to your question, we’ll find out or try to find someone who does. Hey, that’s our job! So, ask your question below and we’ll do our best to find the answer. Once we do, we’ll post it in an appropriate category.





Can we use your name to credit you by name (no e-mail or other contact information) with this question when we post an answer?
Yes
Your question:

Post a comment
X

Talk to us!

Have a comment about this post or know more about the answer? Use this form to let us know. Note that all comments are moderated and must be approved before they are posted, although you may see your own comments the first time you post them.





Your comment: