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“Album rock” station 99.3 ZURF FM plays no commercials. How do they keep the lights on?

Ken Little

WZRF-FM, a nonprofit community low power FM station, broadcasts at 99.3 on the dial.

“We do not do any kind of marketing at all, because we feel it is not necessary.

We are doing quite well with ‘word of mouth’ by our listeners!’” an email response to reader questions said.

The station can’t sell commercials of any kind “due to the very strict rules imposed by the (Federal Communications Commission),” according to the email.

“We will be offering underwriting announcements in accordance with the rules very soon this year,” it said.

According to its Facebook page, WZRF is “now the only HD-FM Vinyl Album Rock FM station in the entire area.”

The radio station is operated by Neptune Radio Inc., with a mailing address in Wilmington, according to www.fcc.gov, which designates the station as ZURF-LP. The “LP” stands for low power.

The station has “a strong listener base here in the Wilmington/Wrightsville Beach area, as well as the Barrier Island beaches to the north and south of our antenna site,” according to the WZRF Facebook page, which also says the station signed on the air for the first time on Dec. 3, 2017.

The station’s transmitter power output is 100 watts. Its signal is broadcast using a non-directional antenna, according to the FCC.

John D. Jeter is listed in FCC documents as the station’s president and chief engineer, as of Nov. 21, 2017.

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