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Do the owners of The Beach 94.1 FM WLSG plan on moving to a taller tower to improve reception in Wilmington?

Hunter Ingram

Listeners in the Wilmington area have probably already noticed 94.1 The Beach FM sounds more clear coming through their car speakers.

Station owner and manager Ashley Moseley said The Beach transitioned from a 144-foot tower to a 431-foot tower back in August.

“In radio, a good FM signal is all about height,” he said. “We’ve maxed out our wattage here. It’s quite the improvement.”

The new height boosts the station’s signal locally in the Wilmington area and extends all the way toward Shallotte and Wallace. In the latter two locations, however, the signal will start to get a little scratchier for listeners, Moseley said.

Still, Moseley said the improvement is undeniable.

“If they were listening in August and listening now, they will notice the difference,” he said.

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