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Why does the Audi dealership turn on its vehicle headlights at night?

Wayne Faulkner

Q. I often drive by the new Audi dealership in town when it is dark out. It appears that many of the cars have their LED headlamps on, but the cars are not on. Are the lights on, and if so, why?

A.  “I had the idea of wanting to highlight the Audi LED lights because the they are such a signature item on the vehicles,” said A.J. Aliah, owner of the dealership at 255 Old Eastwood Road. Audi was the first manufacturer to come out with the lights on its vehicles, he said.

“It really highlights the cars, especially at night.”

The lights don’t signify any one event, he said. They are just there to draw attention to the store’s opening.

But doesn’t running the LED lights drain the batteries?

“We have battery maintainers from Audi that are connected to an electrical outlet that’s under the ground that maintain the battery at 13 1/2 volts,” Aliah said. “There is no draw on the battery.”

The LED lights “have been a conversation piece,” he said, “and I feel like it’s been a successful idea.”

Construction began in 2012 on the approximately 20,000-square-foot dealership building on a triangular piece of land bordered by Eastwood and Old Eastwood roads and Racine Drive.

The business had a “soft” opening in December, but it plans a grand opening April 24.

Aliah also owns the nearby Land Rover Cape Fear dealership.


Are new car dealers required to have their dealership decals on cars they sell?

If Tesla cars can’t be sold without a dealership, what about Costco and Sam’s Club?


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