Q. What happened to The Big Talker? I turned it on at 3 p.m. today and it was a different show. Was this new or planned?
A. Loyal listeners of The Big Talker radio station are hearing a different set of programs when they tune in these days. Beau Gunn, general manager of Hometown Wilmington Media, the station’s parent company, said that’s intentional.
According to TheBigTalkerFM.com, The Big Talker WLTT broadcasts at 93.7 and 106.3 FM
Hometown Wilmington Media is planning to launch Port City Daily, an online digital news platform that will air on The Big Talker, The Bone, The Penguin and Bach Radio, Gunn said.
The lineup change at The Big Talker came, Gunn said, because the group wants to be seen as a “radio station that puts the facts out there” instead of one who takes a side. The Big Talker is known as a conservative-leaning station.
“We didn’t want to cannibalize our audience, cut off half our audience,” Gunn said.
The station recently dropped conservative talk radio shows like those hosted by Neal Boortz and Sean Hannity in order to focus more on news-based programming, Gunn said. They’ve picked up programming from the American Radio News Network to replace some of those shows, Gunn said.
Gunn said the organization didn’t have a firm date planned for the launch of Port City Daily. But he emphasized that it would focus on news rather than opinion.
“We don’t want it to be perceived as conservative, nor do we want it to be perceived as liberal,” Gunn said. “We want it to be perceived as non-biased journalism.”
Date posted: August 10, 2012
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