High-definition radio, like HD TV, provides a clearer signal for the consumer. Essentially the cost vs. benefit evaluation continues to keep radio companies in Wilmington from going HD.
HDRadio.com lists WHQR on HD and HD2 as the only HD stations in the Wilmington market.
Mike Farrow of Cumulus Broadcasting, which owns several Wilmington stations, said the company has no plans for an HD station in Wilmington in the near future. Likewise, Paul Knight of Sea-Comm Media said that family of stations has no plans for HD radio in Wilmington any time soon.
They both cited the Catch-22 involved. Automakers won’t install HD radios in their cars until there are more stations, and radio stations won’t broadcast in HD until there are more potential listeners with HD devices.
The equipment necessary to transmit an HD signal costs in the $150,000 range, Knight said.
Date posted: May 2, 2012
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