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Why was there no live coverage of the Azalea Festival Parade on either WECT or WWAY?

John Peaspanen
StarNews

The Azalea Festival parade included floats, marching units and bands, clowns, Azalea belles and Queen Azalea Ericka Dunlap at the North Carolina Azalea Festival in Wilmington, N.C., Saturday, April 14, 2012. (AP Photo/Wilmington Star-News, Matt Born)

While the Azalea Festival Parade has been televised by both WWAY-TV3 and WECT-TV6 in the past, this year, the event was broadcast exclusively by News 14 Carolina on Time Warner Cable.

Andy Combs, general manager of WWAY, said “Based on the number of consecutive years WWAY has been televising the Azalea Festival Parade, and after speaking to executive committee members at the Azalea Festival, we determined it was only fair to reach out to the other TV stations in the market that have the resources to cover a live event and offer them an opportunity to televise it.”

“News 14 Carolina was the only one to respond in a positive manner,” continued Combs. “We ran the option by the Azalea Festival, and they agreed to give it a try. WWAY is very proud of its long-standing partnership with the Azalea Festival and plans to continue televising events each year.”

When asked why his station did not televise the parade this year, WECT Vice President and General Manager Gary McNair said, “Our coverage of the Azalea Festival parade ended several years ago. I am told there was a disagreement about exclusivity that led to WECT deciding to let WWAY be the sole provider of parade coverage. I’ve not been told why that arrangement is no longer in place.”

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User-contributed question by:
BILL IVEY and Mike Benton

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One Response to “ Why was there no live coverage of the Azalea Festival Parade on either WECT or WWAY?”

  1. On April 20, 2012 at 12:01 pm Steve Clemmons wrote:

    This has to be the biggest (COS)flub ever to come from the committee, and what it did was to isolate everyone who was not a time warner customer from seeing the parade, and that means shut ins, low income folks that cannot afford the high rates of TW Television. senior citizens on limited incomesf and every one connected to direct TV and DISH network.

    Did TW Television pay the Azealia committee for exclusive braadcast rights to the goings on?.

    Thats what your story intimated.



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