Due to financial cutbacks, Carter Mann was replaced with less expensive syndication at Wilmington radio station WGNI, according to Mann.
WGNI did not respond to email questions about Mann. A visit to theCarterMannprogram.com website tracked Mann down to find he’s still living in Wilmington as he searches for another host job. He was thrilled at the opportunity to bid farewell to his Wilmington listeners:
“Carter Mann here! Thanks for the question. So many times, when a radio host like myself is let go, we don’t get a chance to say goodbye to the listening audience.
Basically, I am just the latest casualty of a failing radio industry. If you think economic times are tough, it’s doubly tough in the radio industry. In fact, it was getting bad before the recent recession. That just compounded the problem.
“What’s the problem? A lot of factors play in, from radio legislation to new media format choices such as iPods, CDs and Internet. It also doesn’t help that many local businesses don’t rely on radio for their advertising anymore.
“In order for radio companies to stay afloat, they have had little choice, in recent years, but to reduce their staffs significantly. It’s, actually, been raining fired-radio-folk consistently for a few years now, from managers on down. It’s a well-known fact across the country within the radio industry, but it’s been kept off the radar from the public fairly well by ‘the powers that be’ within the industry. Mostly by terminating show hosts, and then never breathing a word about it on-air, or responding to listener questions.
“In my case, it’s the second time in two years that I’ve lost my job to budget cuts, and with two major radio companies. Many of my radio friends have left the business altogether as most of us see the writing on the wall.
“The days of the high-, or even decently, paid radio hosts is over, and never coming back. The creative aspects have been thrown on the back burner, and there’s very little budget for prizes anymore. Experience and skill have been replaced by ‘Who’s willing to work for the cheapest.”
“It’s so bad, in many cases, that the radio company can’t even afford to replace their hosts with less expensive hosts, and have to syndicate a show from somewhere else, removing the local flavor altogether.
“That’s the short version of what happened to me, with a little update on the state of the radio industry thrown in for good measure!
“What I’d really like to say is that it has been a privilege to host mornings here in Wilmington for the past two years. I had a great time working with Jackie Jordan, and if I could, I’d sweep in and save the day by resuming my post from 5:30 a.m. to 10 a.m., but alas, it’s not in my power.
“I’d like to thank all of my listeners for sharing their time with me each morning as I attempted to make each day an adventure for all of us! I will truly miss the gig. Thanks again for letting me into your offices, cars and showers!”
Date posted: November 10, 2011
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