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Is the city paying to advertise on the new digital billboards around town?

Shelby Sebens

When the Wilmington City Council voted in 2008 to remove billboards from the city’s main entrance, participating advertisers also agreed to provide some time for public service announcements. “There is no cost to the city,” city spokeswoman Malissa Talbert stated in an e-mail. The city’s sign ordinance was a result of a standoff with advertising companies after banning new billboards in 2004 as unsightly clutter. Companies were allowed to relocate other existing billboards as long as the total number of outdoor advertising signs didn’t increase.

The “gateway” zone, where billboards are no longer allowed, includes Dawson and Wooster streets from the Cape Fear Memorial Bridge to 16th Street, North Third Street and North College Road. Companies were given the opportunity to relocate existing billboards as long as the total number did not increase and certain enhancements were made, such as landscaping, Talbert stated.

Related link:

Why does Parsley Elementary School advertise on the ‘This’ TV network?

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