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Are any of the Cumulus radio stations (WGNI,WWQQ) planning to offer HD radio here like they do in their other markets?

Mike Voorheis
StarNews

Cumulus stations here will not be converting to HD any time soon.

Dave Wrenn, chief broadcast engineer for Cumulus radio stations in Wilmington and Myrtle Beach, said the costs outweigh the benefits right now.

“That’s a big chunk of change to convert a station,” Wrenn said. “It’s a big investment.”

He said converting one station costs in the neighborhood of $300,000. Plus, he pointed out that very few vehicles – even new ones – have HD radios installed in them.

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One Response to “ Are any of the Cumulus radio stations (WGNI,WWQQ) planning to offer HD radio here like they do in their other markets?”

  1. On December 3, 2010 at 11:33 am Mike wrote:

    I beg to differ with that philosophy. If no one has HD, then why does Cummulus broadcast in HD on stations in Raleigh and Charleston, SC? I have HD in my cars and enjoy the clear reception and variety when in other areas. To compete with Sirrus/XM, broadcasters are winning back listeners to local radio by offering more choices to listen to. Could it be they think Wilmington is a backwards area and we do not keep up with the latest technology? WHQR is already HD here. More people are aware of it thanks to them. If they would invest in the technology a lot of listeners would embrace it here. Like the old saying, build it and they will come.



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