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Who makes the decision about erecting new billboards?

Ken Little
StarNews

Regulation of billboards falls under city zoning, whose administrator is John Fullerton.

The purpose of the ordinance, passed Sept. 2, 2008, was to remove billboards from three designated gateways to the city, Fullerton said. Those gateways are: the Dawson-Wooster corridor from the Cape Fear Memorial Bridge to 16th Street; the North College Road area from approximately the Corning plant to Market Street; and the east side of the  Isabel Holmes Bridge.

The ordinance allowed vendors who have billboards at those gateways to move them to other locations, Fullerton said.

There are four new billboards, all doubled-faced, Fullerton said:

On the south side of Market Street just east of College Road;

Two on the south side of Oleander Drive – one just past the Independence Mall entrance and a second near 43rd Street.

A fourth one on South College Road near the Ace Hardware, north of 17th Street.

Those new double-sided billboards represent eight billboard facades removed from the gateway area from the Dawson-Wooster corridor.

“The trade-off,” Fullerton said, “was if you remove those signs we allow equivalent billboards and facades elsewhere.”

Distances between billboards are regulated and landscaping is required, Fullerton said. “If there’s not room for landscaping, a payment in lieu can be made to the city tree fund to plant in that area of the city.”

Fullerton says he can answer other questions. Call 341-3247.

User-contributed question by:
Carolyn Kranchalk

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