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Is it legal in N.C. to advertise hard liquor? Can the ABC do it?

Ken Little

The N.C. Alcoholic Beverage Control Commission and the 160 local ABC boards do not advertise, ABC Administrator Mike Herring says.

Herring believes some people may have been confused about who had placed an advertisement that ran in newspapers throughout the state marketing a $50 rebate “on the purchase of certain spirituous liquor products.”

“The ad was placed by a distiller, Diageo, and they were offering a mail-in rebate on their products. Our rules allow industry members (distillers) to advertise in newspapers,” Herring says.

Herring says that local ABC boards across the state are established and operate using no state funds or tax dollars.

“ABC boards and ABC stores are not state-operated. They are operated locally by a board your county commissioners appoint,” he says.

The sale of spirituous liquor in ABC stores generates over $240 million annually that goes to the state’s general fund and to cities and counties where ABC stores operate, Herring says.

“Last year, the New Hanover ABC Board distributed $500,000 to county law enforcement and $3 million to the county and towns that operate ABC stores in New Hanover County,” Herring says.

For more information, visit the ABC web site.

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